This shining example of rampant consumerism was something that I wanted to hate. But if I'm honest I did get a little sucked in. It is quite spectacular and not a penny has been spared in making it look beautiful and enhancing the VS brand. Downstairs is all strip wooden floors and 'college' style cotton underwear and sportswear and each floor gets progressively more luxurious finishing in the VIP suite above where men can come with their ladies and a rail of items is prepared for them to try. It's very pretty with lovely views, but it is all a bit Disney does underwear, the books aren't real, just decorative, the 'silk' VIP kimonos are polyester. But it undoubtedly will appeal to many people.
This murano glass chandelier with the VS pink bows was stunning. The facade shows real costumes from the feted VS fashion shows and the Swarovksi staircase is quite spectacular.
It's definitely fun, I dread to think how crowded it will be by Christmas, but if you are in the Bond Street area it is worth a trip!