Reading and writing about fashion on blogs is my escapism, I love to learn from everyone else, and use my blog to catalogue my own clothes, mainly on reread, my reaction is 'what was I thinking?' But it is all harmless/pointless fun.
And then I read this story
It's one of those awful features that you know that you don't want to read, but feel that you should, so that you are informed about what is going on in the world. I haven't included pictures in this post, as unless you choose to see it, some of these images you will never want to have in your brain.
There was a time when when on reading something like this, we would all feel futile, we know it is awful but in the scheme of things what can we do?
On the positive side, H & M and Acne have already withdrawn all of their angora products. Imagine the power of the blogging community, if the thousand or so people who pass by me, were to write about this or email the big retailers and request that they stop buying angora products and the 10 thousand or so people who pass by each of them email the big retailers with their opinion (and Bourbon and Pearls that's a direct appeal to you to get back to the keyboard baby!)
If you read the feature, there IS ethically sourced stuff out there, but an outfit would have to cost thousands to have that provenance.
I used to be in a big corporate, it takes less than 100 direct contacts from the general public to make it into a management meeting discussion. The general idea is that it is 1000 to 1, so for every 1 person who does contact directly, 1000 are thinking the same but just don't bother.
It's the season of goodwill, do something to spread this message, we have so many choices, we can say 'no' to fluffy jumpers that are the result of these horrors.