Saturday, 7 November 2015
The Find Fashion and Fitness events
A whole host of stars aligned, and I could no longer put off properly getting going with the new 'crazy scheme' as my husband christens all of my projects. I had done a bit of personal training and filled in for Village Hall type fitness sessions, but never really got my teeth into making a proper go of it.
The initial plan was to work with some new technology out of Hungary, and offer personal training in the home or office and a meal delivery plan to achieve guaranteed weight loss for those with a target to hit, be it a Summer holiday-ready bod, or a wedding dress.
We use electric muscle stimulation (EMS training) to work deep into the muscle tissue, and create definition and kick start the metabolism, without getting so hot and sweaty that a shower is a must. For time poor execs working long hours, this is often the only way they can cram some exercise into a 16 hour work day.
I then started to spend more time in the Cotswolds, so left my partner in crime to spark up the city, while I embraced more permanent country living. Quite by chance, I met a like-minded soul who had just finished working at mywardrobe and had stock and a loyal social media following.
Instead of village hall style exercise classes, we could set up a mini boutique, complete with fresh cut flowers, scented candles and all of the bits and pieces that you might expect from a local boutique and we could offer changing weekly capsule collections to keep it fresh and new.
We needed to find some good locations, first and most importantly they had to have 'soul' so that when people arrive, they feel they are somewhere special, they must have good parking and be accessible and of course have really tasty coffee for when the class is over. We have a number of one-off locations in the pipeline, including Cliveden and Soho Farmhouse, and two weekly regulars, Mondays in Streatley at the Swan at Streatley overlooking the river and Thursdays in the Barn behind the Crown and Thistle in Abingdon.
The ladies pay £10 for each class, but the classes are limited from 5-10 with two trainers, so there is a lot of focus on correction and technique, We call it 'Group Personal Training' and this ensures that each participant gets the best possible outcome from their class.
The best bit, is that the £10 is redeemable against the already heavily discounted stock, prices start at £10. So our ladies get a great work-out and then a free gift. It's not really surprising that everyone sticks with it.
I'll write more about the classes and the routine and how it works next time, as after Instagram, this all feels a bit wordy!
If you are interested in coming to try a class you can read more details at www.the-find.co.uk